Retail Reaction operates across a range of sectors under a number of brands, bringing award winning products to the US market from within the USA and Europe. Our mission is a perpetual cycle of increasing excellence in brilliantly simple solutions to everyday problems with so with simply brilliant utility and function. In 2017, Retail Reaction will present AnySharp, Europe's No 1 knife sharpener, the Ion8 Leak Proof BPA Free Water Bottle, and a range of wonderful personal care items from Treets Traditions.